Rahul Madhiwalla's Blog

I was doing Electrical and lighting business.The sales were good, because our marketing was efficient, and we had a good Brand. But as you must have heard the Story of Emperor,s new clothes, my situation was similar. I felt everything looked rosy from outside, but it was not so. I was not focusing on profits and even less on the cash flow my business was generating, because I did not have a good ERP (Enterprise Resources and Planning) system, and the things went from not so good to worse. The company went into a huge loss, and even the new funds which I had brought  in later was not enough. If at that time I had given importance to tracking and monitoring the business, using a good ERP software, I would have immediately realised that not  everything is smooth sailing and would have immediately anticipated the severe cash flow problems my business will face in the future.The present picture would have been totally different, though we are now taking corrective steps and bouncin...

 I along with my wife Kavita Madhiwalla, are undergoing the Digital Deepak Internship batch 3, and the following is the summary of what I learnt from  class 2. 1. Learn Do Teach. The Best way to learn is to start doing what is learnt, and then teach others what you have learnt and done. This reinforces learning and at the same time, you get to know practically the topic you have learnt. 2. Mistakes are future benefits, the value of which is yet to be realised.  This is the attitude one must take, where you consider failures, setbacks as steeping stone to success. 3. Marketing is about good conversations . If you cannot converse 1:1, you cannot coverse 1: Many. What it means is when we are conversing, even online, we have to connect with the person. We should converse as if speaking to a friend, and keep in mind the persona (customer avatar) you have in mind. So even if there are many people on the other side, most of them feel connected as they will feel you are speaking...

Freelancing is a way of earning money without entering into a job contract. Freelancing is a way of future and more so digital freelancer. This means using the internet technology to provide digital products or services. I know you have many questions about freelancing. what is it?, how I can do it?, How I can earn money?, do I have the knowledge?, can I get the knowledge?, for all these and many other questions you can have the answers. Where? Online Freelancing festival 1st May to 7th May   It does not matter whether you are in Mumbai or Manhattan. As long as you are connected to the Internet you have an Equal Opportunity. This festival is brought to you in association with Online Business University - Certified Platinum Partners with worlds renowned DigitalMarketer.com Exclusive Event - Invite Only. You Have to be certified to be invited and listed. Let's NOT Talk about a world Post Covid. Let's talk about the during. The world is definitely going to c...

How Backlinks work in increasing traffic.  Many business owners have the same goal; they say they want to increase visitors to our site, but the question remains how to do that effectively. The good news is that there are now proven strategies that can help you learn how to build traffic on the net. One of the most effective takes advantage of the rapidly growing world of social media and social networking to improve your website's visibility, scope and rankings. To begin with, it's important to understand how websites get ranked highly within the search engines. If we wanted to increase visitors to our site in other words, how would we be able to do it? Search engines take into account many different factors to determine their displayed results, but one of the most important is the quality and quantity of incoming links you have leading to your website. An incoming link from somewhere else on the web and heading to one of your web pages is like another website vouching for y...

Dear Friends. It has been a long time , since I have posted on this blog and please excuse that. Digital marketing, which includes social media marketing is an essential activity for most of the business in today,s environment. However it is observed that organization undertake this activity because everybody is doing it and not to be left out. However if one undertakes Digital marketing, social media marketing by having clarity on the objectives, and with proper method, system and advice from a independent marketing professional then it makes more sense. Because then the whole marketing will be such that it is in allignment with the vision, mission of the company and suitable platforms for marketing and sales are selected. The digital marketing should not be done in isolation, but it should be integrated with offline marketing. for example if the organization is participating in an exhibition, which is an offline marketing activity, then using digital marketing, we can create aware...