Make your business more profitable by focussing on value(VPC)
value proposition canvas ( The adjacent link is the pdf of vpc.) We had earlier seen the Business Model canvas and its nine building blocks. out of which the value proposition and customer segments( centre and extreme right block) can be given in detail by using the business tool called value proposition canvas as shown in the first image. We will go into details all the components. The square represents the value propositions and the circle represents the customer segments. Value propositions has three main components 1.the products and services, 2. the gain creaters, 3. the pain relievers. so for example suppose we have a mechanical and service centre for passenger vehichles.( A garage.) Now in products they could be offering consumables like coolants, engine oils, car accessories , and so on. In services they could be general service, cleaning, washing, rust proofing, painting, mechanical repair and so on. some of them act like gain creators. i.e they improve the finish of t