Rahul Madhiwalla's Blog

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Dear Friends. It has been a long time , since I have posted on this blog and please excuse that. Digital marketing, which includes social media marketing is an essential activity for most of the business in today,s environment. However it is observed that organization undertake this activity because everybody is doing it and not to be left out. However if one undertakes Digital marketing, social media marketing by having clarity on the objectives, and with proper method, system and advice from a independent marketing professional then it makes more sense. Because then the whole marketing will be such that it is in allignment with the vision, mission of the company and suitable platforms for marketing and sales are selected. The digital marketing should not be done in isolation, but it should be integrated with offline marketing. for example if the organization is participating in an exhibition, which is an offline marketing activity, then using digital marketing, we can create aware